Archive for March, 2010

Publicity

In the last 4 years The Blind Man Rally has attracted tremendous coverage in the media. The following is a brief of the coverage in these years.

2010

For the 4th edition of the rally, BRT2 leveraged several mediums for publicity. These were:
- Newspaper leaflets: 50,000 numbers across similar households
- Sandwitch boys with banners: for 2 days at Marine drive, Worli Sea Face, Shivaji Park
- Buses with banners
- Posters in offices
- Posters at PVR cinemas
- Tent cards across 500 tables at Pizza Hut in Mumbai
- Newspapers
- TV

Press Coverage of the Blind Man Rally in 2010

Press Coverage of the Blind Man Rally in 2010

2007 – 2009

BMR Publicity 1

BMR Publicity 1

BMR Publicity 2

BMR Publicity 2

BMR Publicity 3

BMR Publicity 3